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Andrea Jung: She moved a tired
brand upmarket and created a global powerhouse. Now Jung's name is
cropping up on shortlists for bigger jobs. Who'll be knocking on her
door next?
By
Ramin Setoodeh
Newsweek
Dec.
27 / Jan. 3 - Seated in her Manhattan corner office, Andrea Jung
is talking up cosmetics like a seasoned Avon lady. She holds up a
tube of shimmering burgundy lip gloss called Glow Baby Glow.
"This," the chief executive declares, "has been heralded as one of
the breakthrough ideas of the decade." The quantum leap? The
packaging. Avon's new line puts an applicator on each end—one for
the tube of gloss, and the other for mascara or concealer, so you
can carry two kinds of makeup in one tube. A bonus is the
product's name, which might make you blush without any rouge: Hook
Up.
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